Mandy Chooi

Founder & CEO of Fairlead Consulting and Alliance Partnership with Aligned Growth Partners, LLC
Mandy Chooi
  • Amsterdam, The Netherlands
  • +31-6-4696-3378

Mandy is an organization and leadership transformation psychologist passionate about building great leaders who lead deep change that truly matters. She consults to leaders in large multinationals, including tech, professional services, manufacturing, banking and FMCGs in the US, Europe and Asia on their transformation journey.

The two main tenets of her work are Purpose and Change.

Purpose: Helping leaders and organizations to be grounded in and led by their purpose; helping leaders become self-aware, authentic, purpose-led. Mandy creates a highly customized experiential developmental approach that targets lasting personal and organization change

Change: Working with leaders to transform their organization culture, recognizing that conventional change management approaches do not work for shifting complex adaptive human systems.

Her clients include Axiata, Uber, ING, Danske Bank, Naspers, Heineken, Nissan, PVH, start-ups and rapid scale-ups.

At ING, as the Global Head of Talent, and the Head of People Strategy & Innovation, her results included a new agile leadership brand and a custom program to develop agile and creative leadership capabilities, a transformed performance management approach, joint values & behaviors co-created with employees, and a restructured Leadership Council consisting of the top 40 leaders, all driving the goal of an innovative culture and an agile way of working. Similar global leadership roles include at Honeywell, SC Johnson and Motorola.

About Fairlead

Fairlead enables leaders to turn their organizations into thriving, agile businesses of the future, whose purpose is to create positive impact through innovation, great people and inspiring cultures, by consulting, advising, co-creating, and delivering game changing leadership development experiences.

Other activities and services include keynotes and executive roundtables to share insights and experiences about what is really involved to undertake an agile or digital or any cultural transformation. And Masterclasses on What it really takes to change the Complex Adaptive Systems that is your organizational culture.

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